Keywords
Abstract
This paper provides a systematic analysis of the etymological origin of the term “qora,” its semantic layers across Turkic, Slavic, and Western European cultures, and its applications in medicine and biomedical communication. The study aims to identify ancient roots of the lexeme, explain the universality of color categorization, and clarify the mechanisms through which cultural connotations enter medical terminology. The methodology combines comparative etymological analysis, corpus-based observation, semantic field modeling, and comparison with terminological standards. The novelty lies in integrating two clinical naming trajectories involving “qora”: visual sign-based diagnosis and metaphor-driven risk communication, and in explaining the nosological motivation of the “qora” component in folk-medical units. The findings highlight the need for careful governance of color terms in medical translation, public health information texts, and terminology formation to reduce ambiguity and improve clinical clarity.