Keywords
advertising management, advertising psychology, marketing, success psychology, motivation, self-confidence, digital marketing, communication, social media, personal branding, consumer consciousness, creative marketing, GREEN LIFE, innovative technologies, youth motivation.
Abstract
This article scientifically analyzes the influence of modern advertising on human consciousness, worldview, and psychology. It also discusses the role of advertising management in modern society, the importance of digital marketing technologies, social media, and innovative approaches in advertising activities, as well as the key factors of success psychology. The article highlights the importance of motivation, self-confidence, persistence, and self-development in the lives of young people. Using the example of the “GREEN LIFE” company, the article explains the role of advertising in promoting a healthy lifestyle and personal development ideas.