Keywords
national costumes, stylist-designer, modern design, national pride, fashion industry, cultural heritage, youth upbringing, Uzbekistan brand.
Abstract
This article provides a scientific-artistic analysis of the creative work of a young stylist-designer who combines traditional Uzbek national costumes with modern design and his contribution to the nation’s development. It explores the preservation of national clothing culture, the formation of national pride among youth, the development of the fashion industry, and service to the nation’s economic interests. Through the author’s activities in the spirit of the “Millat g‘ururi” (National Pride) book, the ways of passing Uzbek national heritage to the modern generation and promoting Uzbekistan’s brand on the global stage are examined.