Kalit so‘zlar
Abstrak
Maqolada reklama matnlarida presuppozitsiya hodisasining nutqiy manipulyatsiyadagi o‘rni o‘zbek tili misolida tahlil qilinadi. Presuppozitsiya ko‘rsatkichlari (holat o‘zgarishini bildiruvchi so‘zlar, qiyos shakllari, faktiv va ekzistensial qurilmalar, so‘roq gaplar, yuklamalar) tasniflanadi, ularning iste’molchiga yashirin ta’sir mexanizmi ochib beriladi.
Shuningdek, presuppozitsiyani aniqlashning amaliy mezonlari va uni ta’lim jarayonida qo‘llash imkoniyatlari ko‘rsatiladi.
References
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